Starting a new business in the midst of a global financial crisis does not seem like the wisest of ideas, but this is where Seven:am had its beginnings. The journey of cafe ownership has not been a smooth one for Jason Belcourt, with almost-inevitable mixed reviews at some stage of its life, to cafe break-ins and equipment breakdowns. Hanging in for the long haul has meant Seven:am has had the opportunity to learn and evolve with the needs and wants of both new and loyal customers, and it...

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